Tune In to the Social Web

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I often find myself describing the "social web" to my friends.  Many are interested and wonder what I mean.  I go on to describe it with a simple analogy.

The social web is like an engaging radio station, but imagine you have never purchased a radio.  The signals are moving around, there is great music, stimulating talk, and even some good educational content.  Until you get a radio and tune to the station, you will have no idea such interesting and engaging content is out there.  Buy that radio, tune in and presto! You discover a whole world of knowledge and conversation out there that had been passing you by.

The social web is much like that.  Through the combination of tweets and blog posts, there are exciting conversations taking place.  Most likely, you would really get value if only you knew they were taking place, listened in, and were confident in how to add your voice.

I was with a friend the other day who is searching for an high level business development position as a result of the, all to common, "corporate restructuring" of this day.   He is doing all the right things, making phone calls, attending networking events, and polishing up his resume, but he wanted to talk with me about twitter.  How would he get started and what should he do?  I gave him a short but simple tutorial, starting with my radio station analogy.  You see, he wants to join into the conversation about opportunities within his industry.  He wants to plug into the inside story on developing startups in his field and learn of trends and opportunities out in the market.  He just needed to get familiar with the new medium.

I took him through the basics:  get a nicely cropped photo for Twitter, turn off the protected tweets, start following a few interesting people.  I even told him to look for hash tags in his industry and then seek out and follow those interesting people tweeting with those tags. I think he is well on his way to get in on the conversation.

I have seen this repeated many times.  It is rewarding to bring others into the conversation and help them "tune their radios" to the right stations.  There is the blogging Mom who is now joining the conversation, the budding theologian sharing his thoughts through blog posts and tweets, and the computer network professional who is building his business through a reputation for good work ethic amplified by engaging blog posts and tweets.

You don't need a fancy website, a custom domain name, or even Facebook to do this.  You just need to dive into the deep end of the social web, join into the tweet stream, and maybe even blog a bit.  There is a big world out there with hundreds of millions of interesting people.  Why don't you just "tune your radio" to the right station and then join us in the social web.

Next thought...Building your personal brand on the social web.  Stay tuned.

The Upside Down Enterprise Portal

TweetA new type of “citizen editor” is emerging, becoming a trusted source of curated content on the web.

I’m a curator of news. Like many people, I use twitter to gather the latest in technology opinions and developments. My particular interest is Social Business and Mobile gadgetry. Other people follow photography, sports, science or one of any variety of focused niche topics out on the web.

When we find something interesting, we retweet (RT) it to our Twitter followers or share it with our Facebook friends. Sometimes we send it as is, other times we add a commentary and pass it on. Most of the time, we are tweeting links (URLs) to other content. We are sending “pointers,” so to speak, to content that we find interesting on the web. Over time, we gather a following and become a valuable editor or curator of the news. Some turn it into a business like Mashable or Engadget. Others just do it as a hobby and use their “passion” to build relationships with like minded people or those wanting to learn more about that particular subject.

This model of curating information has turned the traditional media on its head. Gone are the days when a few powerful editors of the major print and television news outlets decide what the world should know. Do you remember the days before CNN when just three broadcast networks decided what to share with the public every night on the evening news? Times are certainly different now with many varying outlets to source our information. The real value comes when our “social network” shares what they feel is relevant. A new type of “citizen editor” is emerging, becoming a trusted source of curated content on the web.

On a typical day, I will monitor twitter feeds early and late in the day to catch up on the events, attitudes, and happenings. I have become efficient with the RT (retweet) as a means to share what I am learning. In fact this innate desire to share is driving the explosive growth of the social web.

Twitter has the “ReTweet”, Facebook has the “Like”, and Google just recently announced the “+1”. In fact if you look around, the ability to share is everywhere on the social web. Aging systems have the "email only" share choice, but modern software is being fitted with increasingly sophisticated share mechanisms that make it easy to share relevant content with your Facebook friends, Twitter followers, and a host of other groups.

On my iPad, applications like Zite, Pulse, and even Murdoch's The Daily all build in native functionality to share content that the reader finds interesting. YouTube even does it, but still ignores the "tweet this" option. It really is a new way to promote content and get the word out, taking advantage of the clout and credibility of friends or colleagues to share content that they find interesting within their social circle. Content goes "viral" quickly and takes on a life of its own when friends share it with friends.

So, where am I going with this? I had the "Aha!" moment recently as I was at the office reading news stories from the corporate intranet. I found a great story and wanted to share it with my corporate colleagues (aka followers). The familiar share button I always find on the public web was missing. Why don't we build this share capability into today’s enterprise portal? This new way of the emerging “citizen editor” can be applied to the corporate intranet as a means to share content relevant to the employee masses. It can be done much more effectively than the old Network News model when Corporate Communications comes up with slick stories and pushes it on all the employees.

This “secret sauce” of the modern intranet embraces the same concept. Abandon the old push model and embrace the “citizen editor” or “employee curator” concept as a means to share news and make stories and messages go viral in your company. Engagement goes up, good ideas spread, and information is quickly shared within a healthy collaborative culture.

Do you like the idea? Below is a straw man proposal to consider as you go through the next redesign of your corporate intranet.

Tomorrow's Social Intranet environment should have the following basic building blocks:

• Self Service Employee profile with IM presence
• Microblogging function (See Rawn Shah's Forbes post)
• Ability to follow / friend a colleague
• Corporate and user generated news feeds / articles
• Blogging platform
• Wiki platform (for collaborative authoring)

To make it truly social, add these advanced sharing (curation) abilities:

• Share ideas (tweets) internally with followers / colleagues / or the entire company
• Tweets should include any content on the intranet or internet
• Share button built into all content pages
• Metrics to track number of shares for each piece of content
• Most popular content is automatically featured on the portal home page

To make this content truly accessible it should be available on various form factors:

• Desktop / laptop access for all functions
• VPN remote access for all functions
• Mobile access on all popular platforms (Android, iOS, RIM, …) for limited functions such as news, microblogging, email, calendar, alerts
• Mobile access on employee’s personal devices

Finally along with the technology, there needs to be an equal or greater effort paid to the cultural change needed for a culture of collaboration, trust, authenticity, and transparency.

We are a few years into a revolution of content sharing and creation on the social web. It is only a matter of time before employees demand the same functionality within their corporate intranets. The smart communications officer will see the future being played out on the social web and begin to implement it within the enterprise today.

What do you think? Do you have examples where forward thinking enterprises are doing this already? Do you agree that this is the future? Or do you have another view. Please add your view in the comments below or in your tweets, shares and +1s.