Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

Saturday, May 24, 2014

Meet the Social Economy



This is the new social economy where everybody is trusted.  If you break the rules, you break the trust, and you are out.

I got the call from my brother. “Don’t expect too much when you see the house.”  You see, three of us were gathering from the corners of the world to attend a University of Maryland graduation ceremony.  Tom flew over from Madrid, Josh drove up from Savannah, and I drove down from Philadelphia for the event in College Park, MD.  We got the idea to rent a house using airbnb.  It was a first for each of us,

As I was driving toward the house, he gave me a call and warned, It’s not quite what I expected. Just think, “You are back in college…. it will help you adjust to the environment,” he said. Both he and I have been traveling for 25+ years on business and have stayed at fine hotels and conference centers all over the world.  We are into our 50s and have grown accustom to comfortable accommodations whether it be our home, a bed and breakfast, or a global hotel chain.

I told him “Don’t worry, I’m up for the adventure.”  And what an adventure it was. I must say we were both taken by the friendliness, the trust, the practicality, and of course, the house cat named Emma.  That’s Airbnb, part of the new Social Economy that includes Couchsurfing.org, Uber.com, and it’s grand daddy, that broke the ice, eBay.

I got to the house early and there was no one there.  Luckily Tom had given me Sarah’s phone number (it’s her house).  She was very polite and asked, “There was no one to answer the door?” I thought we had rented the entire house.  Who would answer the door?  It was no problem.  She directed me under the porch to a combination locked door where the spare key was hanging.  She said, I could go in through her apartment in the basement and then go upstairs to unlock the main door on our floor.  I didn’t notice at the time, but there were quite a few bedrooms in the basement. Later, I learned that including the 3 of us, she had 3 additional roomers living in the basement along with the one room that she used for herself.

There was a kitchen and a bathroom on each floor.  We had the upper floor and would share that area.  Later I found out that all the guests share all the area.  It was OK, but just took a little “attitude adjustment”.  Sarah had labeled and color coded each of the guest rooms.  Mine was called the “Green Bunk Room”.  There were labels for the “Cheery Front Room”, and the “Blue Couples Room” too.  I saw a theme here.  I found the same labels in the refrigerator shelves, cabinets and bathroom shelves as well.  It seems we all had our little cubbyholes scattered around the upper floor.

When I got to my room, it definitely reminded me of college but without the Kenwood stereo system I left in storage back in 1985.  My room was a bed and a table with a small closet section. It was clean, but minimalist accommodations at best.

After a little while, Sarah came home and introduced herself.  She welcomed me and asked if I needed anything.  I was polite and said “I’m fine” and went about my business.  She set up her computer on the front porch and quite naturally ignored me and went about her business as well.  Sensing a little awkwardness, I decided to join her on the front porch and make small talk.  Very quickly I learned she was not new to this social economy.  She told me she started with CouchSurfing.org, then moved to Airbnb with one room, and just recently got this house where she could expand and accommodate more guests.  Guessing she was about 28, I was not surprised when she mentioned that her parents were not too comfortable with the idea of their daughter renting out rooms to complete strangers.

But these are not strangers.  She told me, Airbnb will verify the identity of each guest and she has no obligation to accept anyone.  If she has any bad feelings, she can reject the offer.  It turns out she had verified my brother’s identity online through drivers license, valid email address, and just for good measure, he had to take a selfie at booking time to verify he was who he said he was.  It all checked out and she accepted the booking.

She also told me about couchsurfing, a concept that made me feel like an out-of-touch middle ager.  (I guess I am). CouchSurfing as she described it is like a free airbnb.  You create a profile and a reputation for yourself and then make your “couch” available or request a “couch” when you are traveling the world.  There is no money exchanged and you simply share space with friends you met online.  Now, I’m really beginning to understand the uneasiness of her Dad.

When my brother arrived, we continued the conversation.  It turns out Sarah really enjoys meeting people and loves being a host.  She continued to talk for a little while, but then returned to her lower level apartment and let Tom and me get onto planning the rest of our visit, starting with some time out with the rest of our graduation entourage.

Upon returning a few hours later, we smelled curry in the kitchen.  It seems Dion (a grad student) was fixing dinner.  He introduced himself and said it was hard to find a 4 month lease and this fit the bill just fine.  He was one of the basement tenants.  There was another, I noticed, just briefly, she did not introduce herself.  Later the next day, two more tenants passed through.  One just walked by and went downstairs.  The other, Eric, a former college friend, showed up just for the night laying over from a flight.  It seems Dion was staying elsewhere, so Eric would take his bed that night.  He and Sarah joined the 3 of use for a game of cards.  It seemed like we had all been friends for months.

All in all, I get it.  This is the new social economy where everybody is trusted.  If you break the rules and break the trust you are out and will have a very hard time ever re-entering.  I must say this entire experience was very eye opening and telling of the generation coming up behind us.  They are entrepreneurial, trusting, and very social, both on line and in person.

Something we can all consider as we continue to witness the far-reaching impact of the introduction of the World Wide Web when Sarah was just 3 years old.  For her, this is just a natural way to make a living.  For Tom and me, it was an eye-opening education into the next wave of economic evolution.

There will be another University of Maryland graduation in the family next year.  I think I know where we will be staying.

Note: on further research, it appears the terms "Sharing Economy" or "Collaborative Economy" are gaining traction.  I'll keep it Social Economy for now, but acknowledge these terms are evolving and will likely converge in time.

Friday, June 15, 2012

Why is Yammer Worth $1.2B?


You cannot underestimate the power of "working out loud" with social tools.

Over the last 48 hours there have been many words written about the rumored Microsoft acquisition of Yammer, but very little about just what Yammer is and why Microsoft would care.  In fact many have never heard of Yammer and wonder just where did this come from and why would Microsoft pay an Instagram price for this company with a potato like name.

The social revolution happening in the consumer space has also been happening within corporation.  It goes by the name of Enterprise 2.0, Social Business, or Social Enterprise.  Yammer is one of the early products who picked up on the twitter model of short messages posted to followers, but they keep it within the firewall of large corporations, creating a "walled garden" for private discussions within local and far flung offices of a company.  I was introduced to the product about 3 years ago when I was working for a global company with tens of thousands of employees.  About 1000 had already picked up on the idea and found great value in the self forming communities and open communications that Yammer enabled. 

Yammer claims to be used in 200,000 organizations and makes their entrance most often through a "freemium" approach.  The cloud based product can be enabled by any employee with a company email address.  Once enabled, the employee invites colleagues to join, tying the network together by the common email domain that is required to confirm your membership.  Often the network grows quickly outside of the watchful eye of the Information Technology department and before you know it, there is full scale, crowd driven collaboration taking place.  IT can't seem to understand why a product like this is needed, since they already offer email, IM and SharePoint collaboration sites.  But Yammer is special, it is a rebel product that can be installed, promoted, and maintained by Marketers or Sales people.  Yammer builds in viral hooks that encourage users to bring on more within the company using the email system.  Once they see a network picking up, Yammer's sales people begin to contact the heavy users and start the up-sell process to try to convert the service into a subscription at $5 to $15 per user per month. 

The irony is that relatively few ever convert.  A network of 10,000 users would cost $600k to $1.8mm per year at those prices.  The main advantage to a subscription is the ability to have better control, mainly in deleting employees that have left the company. It is not until IT and Legal get involved that anyone wants to even consider a pay model.  So, for the most part, the process continues and corporations in mass adopt this free service as a entry point into enterprise collaboration.

So, just what does Yammer do for a corporation?  Why would it be worth $1.2B as an acquisition?  Yammer provides an excellent selection of desktop and mobile clients that bring the network to the employee 24x7 on any device.  Just like Twitter, they offer a simple web interface, but also offer a desktop client and apps for every major mobile platform.  The security is simple and on a smartphone, the application is always on and always accessible, enabling quick and easy collaboration riding on top of the popular BYOD (Bring Your Own Device) wave.  

I used Yammer to monitor the flow of conversation within my company.  People would post ideas, suggestions, questions, or links to corporate intranet content.  Others would build upon those ideas, begin a conversation, or simply listen in to the conversation.  The conversations are mostly public within the company, but the tool gives the ability to create private groups where sensitive conversations can stay within a department or a team without being viewable by the entire corporation.  Once I asked the crowd where I could find the latest corporate PowerPoint template.  Within minutes someone I had never met responded with an intranet link to the answer.

You cannot underestimate the power of "working out loud" with social tools.  So many conversations get trapped in the one on one world of email and instant messaging.  With open sharing, new ideas emerge, experts are found, and teams are formed from the groundswell.  Serendipity happens when conversations become public and others are encouraged to listen and contribute their ideas, all within the safety of the company walls. 

Yammer is onto something big.  Microsoft recognizes that they need to make an acquisition to become relevant in this space and the deal is done.  All we need now is to get confirmation that this is indeed happening.  [update 6/25: It's official.  See the press release]

You can follow more emerging coverage on this handy Google Doc being composed by the crowd.

Friday, July 29, 2011

It's Not the Tools; It's About the People


We are all on Google+ now. It’s great because of who is here.
We were all on Quora at Christmas, because of who was there.
We continue to stay engaged on Twitter because of who is there.
We are bored with FaceBook because of who is there.
We use LinkedIn because of who we can find.
We use SocialCast in the Social Business Council because of who is there.
We use Jive with the Community Backchannel because of who is there.
We use Yammer in our jobs because of who is there.

It’s not about the tools, it’s about the relationship. The great thing about any social network is the socializing that takes place there. Yes, the tools are nice and a bad tool set can certainly squelch the conversation. But it's not about the tools it's about the relationships.

I've had the opportunity to speak with many people over the past few months who are not at all engaged in the social web. The line goes something like this…."I don't have time for all that social media." What they are really saying is "I don't value those relationships and what I learn there. I get all I need from other sources."

That’s fine. When people start to understand what they can get, the relationships they can build, and what an amazingly large diverse set of ideas is out there, they decide to connect.

Many stick with email and cocktail hour networking. That’s fine, I do that sometime too, but I find it is not at all efficient as a stand alone activity. It’s good when I want to go deep with someone, but at a typical event, I can only do that with 1 or 2 people. At best, I'll touch base with 5 or 10. During that same evening, I can touch hundreds or even thousands through online tools.

Through my Blog, Twitter, Google+ and various private communities, I can keep a conversation going with hundreds and my network can jump into overdrive when needed.

If you don’t want to use the social media tools now and think it’s too geeky, that's fine. We used to say that about CompuServe and then AOL came along to break the ice among the masses. Then came FaceBook and everybody went online.

It is indeed gone widespread. Google+ may not replace FaceBook. Everyone may not get on Twitter, but in the long run, the mega trend is that, more and more, our lives are moving online. What was once called a “virtual” meeting is just a meeting.

Do any of you call your FaceBook friends “virtual” friends? Do you call these virtual conversations? No, it’s a wall post, it’s a message, it’s real interaction.

Social is happening, it is happening in different rates for different people, but there is no going back. As my friend Chris Rollyson says, It’s an “and” world, not an “or” world. We keep getting more ways to connect, as a result we are more connected, and finally we can innovate and move faster.

That is just what’s happening. Don’t deny it.

So go ahead, get social. You can start by connecting with me on Twitter, LinkedIn, or Google+ and while you are at it, subscribe to my blog.

See you online!

Sunday, May 1, 2011

133 Curated Tweets from April 2011


It was a hit last month, so here it is again.  My curated list of tweets from April.  As you can see, I focus on Cloud Computing, Twitter, Communities, iPad, Enterprise 2.0, Location Based Services, Gaming, Mobility, Social Business and a few other topics.

My Blog Posts
  1. 150+ links, I tweeted in March, all in one place http://bit.ly/gUgKDV  
  2. The Upside Down Enterprise Portal  http://lnkd.in/Dj5Dpa
  3. Tune In to the Social Web http://t.co/HH2fkdA  
Chat (Twitter Chats)
  1. Transcript for last night's #LeadershipChat now available http://ow.ly/4HQlg  on leadershipchat.net
  2. Forrester: A webpage w/video is 50x more likely to appear on page 1 Google than 1 w/out http://t.co/nh73FQ7  
Cloud
  1. The Future of Microsoft Office is in the #cloud http://dlvr.it/PdKTl  
  2. HOW TO: Optimize Your Content for the Cloud http://on.mash.to/e6gi4Y  
  3. Message from John Chambers: Where Cisco is Taking the Network http://t.co/1uOLfiI  
  4. First look at Microsoft Office 365: http://www.computerworld.com/s/article/9215883/First_look_at_Microsoft_Office_365 
Cloud Crash
  1. This Amazon cloud crash is affecting no less than 4 of my daily activities so far! http://t.co/34kz58k
  2. Amazon's cloud crash takes many with it http://t.co/34kz58k
  3. Amazon's failure continues. I expect this will dampen #cloud euphoria a bit http://t.co/4YH0DPU 
Community
  1. Community Managers: What They Do, Why You Need Them -- InformationWeek http://t.co/saLbr0g by @cflanagan
  2. More on Community Managers: The Second Leg Of The Social Business Stool http://zite.to/dRkMjG
  3. Are you building and managing E2E Communities? http://zite.to/dUeXw0

Enterprise 2.0
  1. Corporate Microblogging Helps Employees Migrate Work Convos Online http://bit.ly/f4orbI  
  2. Enterprise 2.0: Why All Business Software Must Go Social http://bit.ly/gNregG
  3. Are you culturally ready for #e20 / #socbiz? http://cot.ag/fAGsiO  & http://cot.ag/gJl0uB  by @themaria
  4. Social Intranet –The Intersection Diagram http://j.mp/kogbZ8  explained very well by @adowbor
  5. Social Networking for Business - WSJ http://ow.ly/4GcnC
  6. Looking at IBM's collaboration assessment tool: http://ow.ly/4I46c   Compares your best practices with 450 other firms.
  7. Creating a Social Intranet Where Your Employees can Learn http://socl.ly/gLEPQp 
  8. To bond or to bridge, is that the question? http://t.co/CMPYAbf   by @lammiia 
  9. Congratulations to @GuatamGhosh on your move: Joining Social Business and Enterprise 2.0 firm Qontext http://t.co/IlI3diX
  10. Beyond Quora: 9 Q&A Services for the Enterprise http://v.zite.com/ia1zxl  
  11. 6 Ways to Use Curation for B2B Social Media http://zite.to/gESAo9  
  12. Redefining RSS from tech terms to social collaborative behavior terms http://bit.ly/ft9kU5  by @dpontefract 
  13. IBM Says Merge your Email into the Activity Stream  http://ow.ly/4ADGg  
  14. Open the Activity Stream app on the mobile, see what's important to do that day/right now. http://t.co/8OdWi7q  
Easter
  1. Four Lessons From the Resurrection http://t.co/xyaeR57  by @mhmcintyre
  2. The Privacy of Jesus http://wp.me/p1jd28-cU
Gamification
  1. Gaming the Enterprise, Part 1 of 2 http://bit.ly/humHTb  by Dachis's @tomcummings & @vzrjvy
  2. Enterprise gamification http://bit.ly/ilCszu  by @webtechman
  3. The purpose of gamification http://zite.to/eJFUkv  
Infographics
  1. How Are Mac & PC People Different? [INFOGRAPHIC] http://bit.ly/fzwBgv
  2. In the evolution of the mobile operating system, Apple was a late entry. INFOGRAPHIC http://bit.ly/hjUnq5
  3. The 5 Best Free Tools For Making Slick #Infographics (by @ambermac) http://feedly.com/k/hRumnc
  4. The Winners & Losers of Social Networking [INFOGRAPHIC] http://t.co/3o03kUj  http://yfrog.com/gzumxjrj   
iPad
  1. iPad 2 gets glasses-free 3D display using front-facing camera for head tracking: http://aol.it/hUrqbo  
  2. 5 Great iPad Social Networking Apps http://bit.ly/euQ8IL  
  3. Ten innovative, unusual and just plain cool uses for the iPad: http://bit.ly/eWxH6L
  4. News360 iPad App Review http://bit.ly/ezzUA0  new #iPad App gives you photo news in a unique format.
  5. Revenge of the iPad? PC market tanks in first quarter: http://bit.ly/fhrTA8
  6. Why the iPad Appeals to Older Users: They stick to basics http://bit.ly/g1m2KR  
  7. iPad 2 vs. XOOM: sales comparison ugly for Motorola? http://bit.ly/gIvNZf  
  8. Report: No Apple iPad 3 in 2011: http://bit.ly/i1mV7o
  9. iOS 5 For iPad Features And News http://goo.gl/fb/hfpsZ
  10. Ready or Not, iPad, Other Tablets are in the Enterprise http://ht.ly/4F0WP  
  11. Sign of the times: iPad 2 heads to Toys R Us http://pulsene.ws/1kDEp
  12. Essential iPad Apps For Network And System Admins | Your Network Toolkit http://t.co/uUbTTNw
  13. The Best New Apple iPad Productivity Apps http://t.co/XREeJki  
  14. Apple may outshine tablet rivals for years http://usat.ly/gUBhQI
  15. Have an iPad? Get May edition of @wired iPad app free: http://wired.com/app
  16. iPad for Business Round-Up: Tablets Cutting into PC Sales, Doctors Prefer iOS... http://zite.to/fMsLWR
  17. One year after iPad: Is Adobe Flash still relevant? http://zite.to/iNtJ6z
  18. iPad for Business Round-Up http://zite.to/ksyK4r
Job Search
  1. How to Build Momentum in Your Job Search http://pulsene.ws/1ivMh
  2. In transition? Great article about networking from HarvardBiz: http://s.hbr.org/h31Rzw  
Location Based Services
  1. Promote Your Small Business Blog with the ShareThis Plugin http://is.gd/Ct3d3q
  2. Why Location-Based Services Will be the Killer App of the 2012 Elections http://pulsene.ws/1tAs7  
  3. Checking out of LBS http://t.co/ac9sTPF  by @peterkim
  4. Foursquare in the Enterprise? The Two-Year Lag from Web 2.0 to Enterprise 2.0 http://zite.to/krqBaO  
Mobility
  1. First Look @MapOmatic replaces your mobile map and shows where friends are: http://tinyurl.com/5wfktdx  
  2. NYT: Augmented Reality Comes Closer to Reality http://nyti.ms/ikqQIQ
  3. In case you missed it: FDA Issues Rules for Mobile Medical Devices http://bit.ly/f8r8BV
  4. The 'post-PC era' might be closer than we think http://zite.to/hgjQxc  
  5. Mobile Megatrends 2011 http://bit.ly/eIDyuK  
  6. I'm getting more and more convinced that mobile will be the "tipping point" for #e20 adoption too http://goo.gl/Pcrio
  7. Why we need the mobile, social, intranet... Mind Blowing Mobile Social Media Stats http://goo.gl/Pcrio
  8. Employees Are Using Their Own Devices. Is Your Policy Up-to-Date? http://socl.ly/hhLjdY  
  9. Square’s Payment Service About To Get A Huge Boost From Apple http://t.co/cocsmzY  swipe a Visa on your iPhone
  10. Socialcast Mobile Feature Release – New Android App (beta) and iPhone Updates http://t.co/e2mVT6X
  11. What Will the Smartphone Market Look Like in 2015? http://t.co/rP6eLPT
  12. iPad and iPhone Really Taking Off In Enterprise http://t.co/SgYWpGD
  13. Rumor: White iPhone 4 in June, iPhone 5 in Sept - Bloomberg http://t.co/un2Sozk
  14. Now I just stumbled upon this gem of mobile resources from @ppk http://www.quirksmode.org/mobile/  
Other Stuff (unclassified)
  1. April Fools 2011: The Big List http://tcrn.ch/hfkZ3e
  2. Tech jobs boom like it's 1999 http://usat.ly/eDI5Gs  "Jobs plentiful in Silicon Valley"
  3. Good advice in today's WSJ: http://on.wsj.com/e3oaRI 4 Questions CEO's should be asking about IT
  4. Amazon, Love The Kindle Ads Idea, But The Right Price Is $99 http://bit.ly/fb2nPn
  5. 18 Million WordPress Blogs Compromised In Attack http://rww.to/eU1aLS
  6. the rest of the story to the "Jump The Shark" line, http://www.jumpedtheshark.co.uk/  
  7. Hole in Plane Leads to Emergency Landing, Twitpic Shows Details http://tinyurl.com/3ubjkfq
  8. Had a great briefing on semantic web. Starting to research on http://bit.ly/ehlxzR  & http://en.wikipedia.org/wiki/CSHALS
  9. Curiosity piqued Royal Wedding lip readers decipher for the rest of us. http://bit.ly/jbYnKx
  10. Royal wedding highlights: 5min video [Telegraph UK] http://bit.ly/lny5FQ  
Social Business / Social Media
  1. Social business strategies that will take your business from the dark ages to the Renaissance http://bit.ly/9BAcrV
  2. Oh, I could get lost here for hours: http://bit.ly/adHbI5  Google Social Circle
  3. Social Networking Strategies for Finding More Work http://bit.ly/dHyVKI
  4. [blog] social business summit london part 2 http://bit.ly/dXmVbH
  5. The tweets are about to start for #sbs2011 Singapore. Read the London tweet archive for a preview: http://bit.ly/eh6YyD  
  6. Read the tweet transcript from @dachisgroup #sbs2011 Singapore http://bit.ly/eiawsO
  7. Serendipity Happens...insightful preso and post http://bit.ly/eK9pwU  by @anadatagirl
  8. Why There Is No Facebook For The Enterprise http://bit.ly/eQEYV0
  9. Summarizing Social Business in Asia from #sbs2011 http://bit.ly/fsPb3j
  10. From @davegray: I'm open-sourcing all my Connected Company images under a Creative Commons license. Spread the word! http://bit.ly/fu1zji
  11. 18 Social Networking Icons http://j.mp/e3lnuk  
  12.  @CarlGriffith's #SBS2011 summit summary.  http://j.mp/esGiGN  
  13. Social Business Design Cometh http://post.ly/1xsK6
  14. Essential #socbiz stuff http://rww.to/dOiNTJ  
  15. Authentication, representation, communication, personalization, reputation: 5 Pieces of Online Identity http://t.co/JFC2Z10
  16. The flat organization is not a new idea...RWW post on #e20 #socbiz by @klintron http://t.co/nIoCuXR
  17. "The 2.0 Adoption Council - Asia Pacific Briefing" May 10, Webinar http://t.co/UCg1iji
  18. #sbs2011 reminder... there is a list of Summit presenter's Twitter accounts here http://t.co/XXyzfYT  
  19. Why social business is different - Reusing stored collaboration http://zd.net/h5DDZ4  by @dhinchcliffe
  20. Google: Larry Page Ties Employee Bonuses To Social Strategy http://zite.to/fdKIdR
Sunday Series
  1. Sunday Series: "God Has Dwelt Well with Me" Click 4/10 message: http://bit.ly/9qjoaN  Or direct to mp3: http://bit.ly/kvYDTh  by @DavidGuzik
  2. Sunday Series: "Blessed Is The Man..." Click the 02/13 message: http://bit.ly/agsqhz  or direct to mp3: http://bit.ly/dNP2rV
  3. Sunday Series: "Living the Normal Christian Life" Click the 4/3 message: http://bit.ly/fAmPt4  or direct to mp3: http://bit.ly/f3Xgdh
  4. Sunday Series: "Why Easter Matters" Click the Easter 2002 message: http://bit.ly/hQLCmq  Or direct to mp3: http://bit.ly/hQMy9l
  5. Sunday Series: "Come Join the Dance" Click the 3/13 message: http://bit.ly/hwJfHh  Or direct to mp3: http://bit.ly/ecOHEU
Tablets
  1. Admob: 43% of owners spend more time on their tablet than PC http://j.mp/dNlV00  http://yfrog.com/h2508rej
  2. Tablet computers as seen from 1994 - http://rossdawsonblog.com/weblog/archives/2011/04/tablet-computers-as-seen-from-1994.html  
  3. Lenovo ThinkPad Tablet with Honeycomb and an optional stylus to hit this summer | http://t.co/9q7rqQZ  
Tracking Your iPhone Location
  1. Reading how to visualize your own iPhone tracking data. Requires OS X. http://bit.ly/hHYJyi  http://yfrog.com/h65nwnxj
  2. Disabling location services won’t stop your iPhone from tracking your location http://dlvr.it/PdV3G
  3. Here is the Windows version of iPhone Tracker. It works for me: http://huseyint.com/iPhoneTrackerWin/
  4. Wall Street Journal take on the iPhone tracking issue: http://on.wsj.com/ePwOW1
  5. Steve Jobs: Apple has "never transmitted" precise iPhone location to itself (WSJ) http://on.wsj.com/kTvzVL  "Will testify before Congress"
  6. iPhone keeps record of everywhere you go http://t.co/i86jlg6  
  7. Stalk Yourself: Use R to Analyze Your iPhone Location Data http://t.co/iRSSYh3
  8. 3 Major Issues with the Latest iPhone Tracking “Discovery” http://t.co/YiNOX8f
Twitter
  1. OK, so this give's some insight on the shuttering of tweet archiving services: http://bit.ly/f0n5ki  Twitter to make $$$ on APIs
  2. Could Twitter Get “MySpaced”? http://bit.ly/f58Sao  
  3. Netherlands passes Japan as most Twitter-active country in the world: http://bit.ly/hR6GNW  
  4. 10 ways nonprofits should use Twitter http://bit.ly/kTbj3r
  5. What Are Twitter Chats and Why Should You Care? http://bit.ly/llit8a
  6. Have you seen Fizz? http://fizz.bloom.io/  It visualizes tweets in a way.
  7. For Geeks—How to Capture Tweets in Real-time with Twitter's Streaming API http://oreil.ly/hLhBEt
  8. Twitter Announces Fire Hose Marketplace: Up to 10k Keyword Filters for 30 Cents! by @marshallk http://t.co/0AJYRzA
  9. London 2012 Olympics: it will be a Twitter Olympics – Telegraph Blogs http://t.co/Dxm2tSY 
  10. TechCrunch report on Twitter vs. UberMedia battle brewing http://tcrn.ch/hA5tji  http://yfrog.com/gyjdshdj
  11. Now I'm beginning to understand. I found my answers from Mr. Google http://www.thechasescene.com/the-usguys/

Sunday, April 24, 2011

Tune In to the Social Web

I often find myself describing the "social web" to my friends.  Many are interested and wonder what I mean.  I go on to describe it with a simple analogy.

The social web is like an engaging radio station, but imagine you have never purchased a radio.  The signals are moving around, there is great music, stimulating talk, and even some good educational content.  Until you get a radio and tune to the station, you will have no idea such interesting and engaging content is out there.  Buy that radio, tune in and presto! You discover a whole world of knowledge and conversation out there that had been passing you by.

The social web is much like that.  Through the combination of tweets and blog posts, there are exciting conversations taking place.  Most likely, you would really get value if only you knew they were taking place, listened in, and were confident in how to add your voice.

I was with a friend the other day who is searching for an high level business development position as a result of the, all to common, "corporate restructuring" of this day.   He is doing all the right things, making phone calls, attending networking events, and polishing up his resume, but he wanted to talk with me about twitter.  How would he get started and what should he do?  I gave him a short but simple tutorial, starting with my radio station analogy.  You see, he wants to join into the conversation about opportunities within his industry.  He wants to plug into the inside story on developing startups in his field and learn of trends and opportunities out in the market.  He just needed to get familiar with the new medium.

I took him through the basics:  get a nicely cropped photo for Twitter, turn off the protected tweets, start following a few interesting people.  I even told him to look for hash tags in his industry and then seek out and follow those interesting people tweeting with those tags. I think he is well on his way to get in on the conversation.

I have seen this repeated many times.  It is rewarding to bring others into the conversation and help them "tune their radios" to the right stations.  There is the blogging Mom who is now joining the conversation, the budding theologian sharing his thoughts through blog posts and tweets, and the computer network professional who is building his business through a reputation for good work ethic amplified by engaging blog posts and tweets.

You don't need a fancy website, a custom domain name, or even Facebook to do this.  You just need to dive into the deep end of the social web, join into the tweet stream, and maybe even blog a bit.  There is a big world out there with hundreds of millions of interesting people.  Why don't you just "tune your radio" to the right station and then join us in the social web.

Next thought...Building your personal brand on the social web.  Stay tuned.

Sunday, November 7, 2010

Twitter, The Activity Stream of the Social Web



I've been on Twitter almost 2 years now and have some observations. I love the transparency and the "Work Out Loud" attitude it promotes. It truly is the nervous system of the Social Web.

Let me mention some basics first and then dig into it a little on how I think this simple tool is revolutionizing interactions on the web. First of all the basics:
  • A tweet is a 140 character statement that is sent to followers.
  • A retweet (RT) is when a follower finds that interesting and sends it on to his/her followers
  • A hashtag (#E20 for example) is a user generated tag that helps identify a topic in the tweet.
  • One can search on a hashtag to find all recent tweets on a particular topic.
  • When you first sign up to twitter, you have no followers, and you follow no one...boring
  • In time, a new tweeter begins to follow interesting people and others begin to find the tweeter interesting and follow him/her.
  • Once you get to a critical mass (50 or so followers and following you) it starts to get interesting
  • A direct message (DM) is a private tweet delivered to one person
  • A @message is a semi-private tweet that is delivered to that one person, but visible only to all who follow both of you that are conversing. You compose the message by beginning with @ followed by the recepient's twitter name.
  • A tweeter's full tweet stream (except for DMs) is available for public viewing from the tweeter's profile.
  • Many people use twitter.com for their tweet platform, but most use some other twitter "client" or program on their desktop, laptop, or mobile device. There are dozens of good twitter clients available for free.
  • Tweets can contain a link to interesting content. Most often the URL is shortened by an automated URL shortener (remember, we are working with just 140 characters here)

The beauty of Twitter is the simplicity. When you put this all together, you have a constant ebb and flow of conversation. The conversations create community. Communities create relationships, and Relationships create lasting value. Let me give you some examples.

The transparency of twitter allows one to "overhear" a conversation. When two people you follow are messaging each other, you can monitor the conversation in your main twitter stream. It's interesting, you learn that a relationship exists just by witnessing the tweets.

Sometimes it's like "high school", you can see who is hanging with the "cool people". For example if there is a "rock star" on a particular subject (call him Jerry) and I see he and a good friend of mine (call him John) are having a back and forth conversation, I can watch and say "Hey, I didn't know John knew Jerry that well". John must be a "rock star" too. My opinion of John is elevated and I suddenly see him in a different light.

The openness of the platform makes it easy to join the conversation. Simply enter you thoughts with the twitter IDs of John and Jerry at the beginning and just like that, you are in the conversation as well. I think that is one of the great appeals of twitter, the ability to have meaningful converations and begin meaningful relationships with just a set of short messages.

Another great thing is the ability to join in and stay out at your convenience. Since the tweets are all captured, you can pick up the conversation later and not miss a thing. However, with the steady stream of tweets, many are missed. That's alright. If someone wants to catch your attention, they just need to enter your twitter name into a point for you and it shows in your @mentions stream.

Finally, there is nothing like the "now" effect of twitter. Again, a "rock star" may be on line tweeting and if you reply immediately, it is likely he or she will see it before it gets lost in the long stream of tweets from other fans. There is nothing else like the accessibility of those tweeting. Generally if you see a new tweet, you can bet they are online right now and reading what comes their way. Yet another way to cultivate the conversation and begin to build a relationship.

I wonder what you have observed in the subtlety of the interactions and relationships you have built in Twitter. Tweet me @jimworth or add your comments below.