Showing posts with label trust. Show all posts
Showing posts with label trust. Show all posts

Saturday, May 24, 2014

Meet the Social Economy



This is the new social economy where everybody is trusted.  If you break the rules, you break the trust, and you are out.

I got the call from my brother. “Don’t expect too much when you see the house.”  You see, three of us were gathering from the corners of the world to attend a University of Maryland graduation ceremony.  Tom flew over from Madrid, Josh drove up from Savannah, and I drove down from Philadelphia for the event in College Park, MD.  We got the idea to rent a house using airbnb.  It was a first for each of us,

As I was driving toward the house, he gave me a call and warned, It’s not quite what I expected. Just think, “You are back in college…. it will help you adjust to the environment,” he said. Both he and I have been traveling for 25+ years on business and have stayed at fine hotels and conference centers all over the world.  We are into our 50s and have grown accustom to comfortable accommodations whether it be our home, a bed and breakfast, or a global hotel chain.

I told him “Don’t worry, I’m up for the adventure.”  And what an adventure it was. I must say we were both taken by the friendliness, the trust, the practicality, and of course, the house cat named Emma.  That’s Airbnb, part of the new Social Economy that includes Couchsurfing.org, Uber.com, and it’s grand daddy, that broke the ice, eBay.

I got to the house early and there was no one there.  Luckily Tom had given me Sarah’s phone number (it’s her house).  She was very polite and asked, “There was no one to answer the door?” I thought we had rented the entire house.  Who would answer the door?  It was no problem.  She directed me under the porch to a combination locked door where the spare key was hanging.  She said, I could go in through her apartment in the basement and then go upstairs to unlock the main door on our floor.  I didn’t notice at the time, but there were quite a few bedrooms in the basement. Later, I learned that including the 3 of us, she had 3 additional roomers living in the basement along with the one room that she used for herself.

There was a kitchen and a bathroom on each floor.  We had the upper floor and would share that area.  Later I found out that all the guests share all the area.  It was OK, but just took a little “attitude adjustment”.  Sarah had labeled and color coded each of the guest rooms.  Mine was called the “Green Bunk Room”.  There were labels for the “Cheery Front Room”, and the “Blue Couples Room” too.  I saw a theme here.  I found the same labels in the refrigerator shelves, cabinets and bathroom shelves as well.  It seems we all had our little cubbyholes scattered around the upper floor.

When I got to my room, it definitely reminded me of college but without the Kenwood stereo system I left in storage back in 1985.  My room was a bed and a table with a small closet section. It was clean, but minimalist accommodations at best.

After a little while, Sarah came home and introduced herself.  She welcomed me and asked if I needed anything.  I was polite and said “I’m fine” and went about my business.  She set up her computer on the front porch and quite naturally ignored me and went about her business as well.  Sensing a little awkwardness, I decided to join her on the front porch and make small talk.  Very quickly I learned she was not new to this social economy.  She told me she started with CouchSurfing.org, then moved to Airbnb with one room, and just recently got this house where she could expand and accommodate more guests.  Guessing she was about 28, I was not surprised when she mentioned that her parents were not too comfortable with the idea of their daughter renting out rooms to complete strangers.

But these are not strangers.  She told me, Airbnb will verify the identity of each guest and she has no obligation to accept anyone.  If she has any bad feelings, she can reject the offer.  It turns out she had verified my brother’s identity online through drivers license, valid email address, and just for good measure, he had to take a selfie at booking time to verify he was who he said he was.  It all checked out and she accepted the booking.

She also told me about couchsurfing, a concept that made me feel like an out-of-touch middle ager.  (I guess I am). CouchSurfing as she described it is like a free airbnb.  You create a profile and a reputation for yourself and then make your “couch” available or request a “couch” when you are traveling the world.  There is no money exchanged and you simply share space with friends you met online.  Now, I’m really beginning to understand the uneasiness of her Dad.

When my brother arrived, we continued the conversation.  It turns out Sarah really enjoys meeting people and loves being a host.  She continued to talk for a little while, but then returned to her lower level apartment and let Tom and me get onto planning the rest of our visit, starting with some time out with the rest of our graduation entourage.

Upon returning a few hours later, we smelled curry in the kitchen.  It seems Dion (a grad student) was fixing dinner.  He introduced himself and said it was hard to find a 4 month lease and this fit the bill just fine.  He was one of the basement tenants.  There was another, I noticed, just briefly, she did not introduce herself.  Later the next day, two more tenants passed through.  One just walked by and went downstairs.  The other, Eric, a former college friend, showed up just for the night laying over from a flight.  It seems Dion was staying elsewhere, so Eric would take his bed that night.  He and Sarah joined the 3 of use for a game of cards.  It seemed like we had all been friends for months.

All in all, I get it.  This is the new social economy where everybody is trusted.  If you break the rules and break the trust you are out and will have a very hard time ever re-entering.  I must say this entire experience was very eye opening and telling of the generation coming up behind us.  They are entrepreneurial, trusting, and very social, both on line and in person.

Something we can all consider as we continue to witness the far-reaching impact of the introduction of the World Wide Web when Sarah was just 3 years old.  For her, this is just a natural way to make a living.  For Tom and me, it was an eye-opening education into the next wave of economic evolution.

There will be another University of Maryland graduation in the family next year.  I think I know where we will be staying.

Note: on further research, it appears the terms "Sharing Economy" or "Collaborative Economy" are gaining traction.  I'll keep it Social Economy for now, but acknowledge these terms are evolving and will likely converge in time.

Friday, September 24, 2010

Lessons From the Crowd



It was an amazing event. About 125 Social Media experts, novices, and curiosity seekers came out this past Monday for BarCamp Doylestown, an "Un Conference" on Emerging Social Business. It was great. The excitement and energy in the room was something we had only dreamed of. In fact one on-site tweeter summed it up aptly tweeting: "Presentations in the main room of #barcamp18901 are very much like twitter --many voices at once; easy to be drawn in another direction"

Rather than write about the event as many others have, I'd like to write about how the event came together. For those of us organizing it, I think it is safe to say, none (or maybe few) of us has ever been involved in anything quite like it.

But first, here are the lessons we learned:













  1. It's all about losing control. A crowd organized project is about letting go and watching what a group of motivated people can do with a common goal and clear guidelines. In the right environment, the crowd will act productively in creative ways to meet that goal.
  2. We work because we want to, an all volunteer team is the best.
  3. Anyone can organize a meeting, but only as a last resort. We can work very effectively through transparent online information sharing using twitter and a wiki
  4. "Work out loud" by default, sharing every idea and thought openly, and move to private messages only when absolutely necessary.
  5. Skip the kickoff meeting, let the event kick itself off online, let relationships form, watch the group form, and watch it "gel" a little into the project
  6. Let people volunteer and then hold them accountable for decisions and actions
  7. Anyone can speak up when uncomfortable, listen to their suggestions
  8. Anyone can act in the group's best interest and on the group's behalf. They can act on their own, or choose to gain consensus. It's their call.
  9. Anyone can join. The group becomes self selecting and people rise and diminish based on their choices and preferences.
  10. Spread the celebration for the victory to everyone in the crowd who contributed to the success.
If this piqued your interest, please read on for the context and how these lessons were learned.

Like a fire that starts from a tiny spark, this BarCamp started with a simple tweet
Within just a few hours, all 5 had answered back with comments like:
  • "I have been wondering about that, too"
  • "Happy to explore with everyone"
  • "I'm in"
  • "I am in we need a location and a date"
  • "Sounds great! I'll check out the link"
We agreed quickly on a hashtag because the tweets with the names of the organizers started getting unwieldy. We chose #barcamp18901 (for the local zip code) and started to tweet publically about our plans to organize the event. We put the hashtag in each tweet and the initial group and soon other organizers could monitor the conversation.

After a week, we decided to have a face to face planning meeting. We picked a Starbucks for its convenient location and it's free wifi. Still no email or phone calls had taken place. A few had met for lunches to talk about the ideas, but there was no formal organizing. The tweets with the #barcamp18901 hashtag continued.

Expanding on this transparent communication, we decided to set up a public wiki page to organize our thoughts. Using the incredibly powerful and simple wiki from pbworks.com, we created a planning page with a strawman proposal for the event. The page has gone though 84 edits since that initial strawman, but if you follow the link, you will see how we listed the ideas, crossed them off, improved them, documented tasks, asked questions, and generally kept all our notes out in the open for full visibility and transparency.

This transparency proved to be quite valuable. We were all busy people with jobs, families and other responsibilities. We had very little time to get together and even less time to meet up in person. Throughout the day on our iPhones, Droids, and laptops, we monitored the #barcamp18901 hashtag and went to the wiki page to organize our thoughts.

One week after that first tweet, we were meeting at Starbucks at 7am for the first of three face-to-face meetings, a timeslot that soon gained the nickname of "the new noon". It seems we all enjoyed getting together early before the start of our day.

With iPads in hand, we went over the wiki notes, we captured new notes, and then updated with wiki later that day. We all had our assignments, and began to take them on, crossing them off on the wiki as we made progress. A few got started on the venue, others set up the Posterous blog, Facebook page, Youtube channel, Flickr, twitter, and gmail accounts.

I took on the ticketing with a recommendation from a friend to use eventbrite.com. Wow, that was easy. I created an account and started to poke around the site to see how I would set up the event and the free ticketing. As I experimented, I quickly realized, it was all ready to go in just about 10 minutes. I kicked off the event, created an initial "Announcing BarCamp Doylestown" blog post and we were off and running.

For the next few weeks, we continued to tweet, update the wiki, and count the registrations as they trickled in. We promoted the event through the @BCdoylestown twitter account and then through retweets from the organizers. It came together very quickly and by mid August, we decided to meet again and see how it was going. Back to Starbucks at "the new noon" and this time we picked up a few new organizers. Sponsors were beginning to appear and it was coming together. @markmag suggested we update the registration site to ask a few extra questions as the attendees registered. So we started gathering an interesting fact about each attendee, and also asked if they would like to lead a session and if so, on what topic.

More promotion followed, we moved to email lists, linked in connections, and more tweets and retweets. Something snapped by Labor Day and on some days registrations were coming in as many as 5-10 per day. We began to get worried that it would sell out 3 weeks before the event and started wondering if we should raise the attendee limit from 160 to 180. We had picked the magic number of 160 based on the advice of @markmag and @the_spinmd. They said we should register 2x the number of attendees we wanted. The logic was based on their past experience with Barcamps in Philly where usually only 1/2 the number registered showed up when the price was "free". We were wondering, given all the excitement, that maybe we would get better than the anticipated turnout.

We continued to promote, tweet and organize the meeting in the public eye on twitter and the wiki. We shared the password so each of the organizers had the ability to post on our channels. Several people posted on posterous, several on twitter, and one even set up a LinkedIn group.

On Sept 7, just 2 weeks before the event, we had our final planning meeting. It was then that we started organizing the topics and learned that @mannyrechani had secured Newsgator as the food sponsor. We already had a venue sponsor, a soft drink sponsor, and a snack sponsor, but were really looking for someone with deeper pockets to cover the local catering that @nickeyh had worked out. Newsgator came forward and for about the price of a coast-to-coast airline ticket, covered the food and locked up the prime sponsor position for the event.

For the final week, we worked to organize the topics. We used the wiki again to build on the topics. We asked potential presenters to fill out more details on the wiki (not a big response rate), and also asked participants to help us pick the better topics through an online voting tool donated by AppFusions. That proved to work nicely in learning what was of most interest to the attendees, but in reality, the best voting is onsite at the barcamp itself.

@chuckhall printed up large poster pages of the topics and we created a voting process (on the wiki again) that all the organizers agreed to. We broke down and had a few conference calls for final logistics and declared on Friday afternoon that we were ready to go for the Monday event.

How did it go? Check out the site for full coverage.

For all of us, it was a rewarding and educational experience. Specifically I learned:
  1. You can lead without having any authority
  2. "Working out loud" is a very effective way for the crowd to self organize
  3. Transparency and Trust can enable anything
  4. Viral online promotion works
  5. Free online tools are mature and powerful enough for effective collaboration: eventbrite.com, twitter.com, posterous.com, appfusions.com, youtube.com, linkedin.com, gmail and google docs just to name a few
  6. The four pillars of Social Business were lived out: Trust, Transparency, Authenticity, and Collaboration
If you want to see or shape where we go next, just join the conversation by monitoring #barcamp18901 for BarCamp Doylestown.

Thanks to the organizing crowd: @bsdalton @ChuckHall @jimworth @NealWiser @MRubillo @MannyRechani @markmag @cariofthevalley @the_spinmd @Nickeyh @barrypeters there is a new understanding and appreciation of Emerging Social Business right here in our town of Doylestown, PA.